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You now have a greater advantage selling more over your other competition who use the same dropshippers.
Have you ever noticed going through the categories on ebay for instance seeing the same title, descriptions and pictures as how you have seen it from the dropshipping company which you are using? How many times have you seen the seller use the same titles over and over on multiple listings for the same product. This to me is a big mistake and I'm sure you will agree when I tell you why.Titles are keywords for any search engine including eBay. This is how your buyer will find your listings 70% of the time. So the majority are not going to go through the categories and find the product they are looking for, they are going to use a search engine. If you have the same titles as everybody else you are definitly going to be wrapped up in a flooded market with everyone else. Start thinking like a buyer and think of what different things they are going to type in the search engines to find a particular product they are looking for. Let me give you a few examples
If you are selling a guitar for instance lets think of a few titles and keywords buyers may type in a search engine
Title: 38" beginners guitar( take this is the standard title as you see it from the dropshipper)
How can you vary this title and input more keywords
38 Inch beginners guitar
38" childrens guitar
38 Inch childrens guitar
Beginners acoustic guitar
Kids acoustic guitar
Kids small acoustic guitar
Kids small red acoustic guitar
Kids acoustic gitar (notice the spelling mistake?this happens alot on search engines.try this your self on ebay and see how much competition you would wipe out just from doing that.I say 95% of it.
38" learners acoustic guitar
38" wooden 6 string guitar usa
New 38 inch childs acoustic training guitar
New 38" Practice acoustic beginners guitar
To me titles are nothing but keywords, start thinking like this. Use all free spaces in your title, if you have 2 -3 free spaces left just think think think!! of what you can put in the space. There is always something.
And include the brand names in the titles and anything else you can think of.Make sure you dont leave any spaces fill them right up. There are just so many variations you can do for selling the same product. Just this trick alone had made me the number 1 seller of wholesale sources on ebay within 2 months. Think like a buyer. If you run out of ideas for products here is the link to a keyword generator which is used by top online sellers and affiliate marketers to obtain more keywords.Please remember this rule too,the more you list the more you will sell.
https://adwords.google.com/select/KeywordToolExternal
Now does this sound better than listing the same product with the same title 10 times a day?you have much more exposure this way. Its also great if a buyer does find your listings through a category search because they will see a different title and click on it thinking you maybe a different seller so you have yet another opportunity for them to review your listing. I dont know how many times I have been through a category search and seen the same title and picture and just decide to pass it by once again because I know its the same thing from the same seller.
stay away from words like LQQK and RARE, BUY IT NOW, NWT, you know stuff like that. how many people in your opinion are going to type those types of words into a search engine.Just a waste of keyword space. The only time you should use enticing words if you are doing a featured item and will normally be found on the first page when somebody does a category search.
Pics:
Its hard to find different pictures than what the dropshipper has available, so the thing to do there is grab the picture they have and play around with the background colours or make borders that are highlighted etc. the most common program to do this is paint shop or paint shop pro. If you do an internet search you should be able to find a free program to use if you dont have one available.
Open up an ebay Store:
When you list your items in an ebay store it is generally very cheap to do so, but the final value fees are higher when you sell a product. The good thing is when you do this and apply the above tip your ebay store single listings are submitted on google for free, and yahoo and most big search engines.So when somebody is searching for an item in google for instance, there will be a link to your item. This happens with most auction sites. Dont be afraid to take some time to list on other sites including www.ioffer.com is a good one and your ebay feedback crosses over with you when you join and your inventory automatically does too. lots of eBayers have crossed over here because the fee's are more appealing. So there is no need to establish yourself with ioffer.but do you still see the difference with google search by listing different titles in your ebay store. it's the same principle as above.
Also join http://home.bigcrumbs.com/inspiremagick and upload your store from ebay for more promotion. You can also earn money back on every eBay purchase through this site it's another income stream and works. Refer your family,friends,co workers,all of your buyers and sellers you have dealt with. The more referrals you make the better. now this leads me to something else. If your buyers join this site you have more chance of keeping them for repeat business because they are going to get cash back for buying your products over and over again,and at the same time you get cash back because you have referred them to the site and the best thing it's all free. you are also able to get widget codes for your store which you can put on your myspace page and places like that so it's even more exposure. And by every means blog blog blog everywhere because blog entries are also made available free on places like google search etc. When blogging leave links to your big crumbs profile or ebay store and give a breif description of the kind of products you sell. Blogging is networking and one of the best ways to get business and to keep repeat customers because blogging is all about making friends too. And because they are your friends they are going to keep coming back to you and not even bother about looking elsewhere for a cheaper price. Many people are unaware of how much impact blogging can do for an online business. Ebay itself has a blog. If you decide to blog on ebay in your spare time before each blog you do go to www.auctionspammer.com and it will automatically generate a code,it will automatically copy and all you have to do is tick the view source box and right click and paste the code.Write your blog entry above the code and click post.All of your items will be seen in real time while you are blogging.
Once you open your ebay store and products listed go to www.sellercircle.com and join.It automatically puts a code into your listings and gives you a free floating gallery.The good thing about it is that the gallery is always in your face as the buyer scrolls down your description. Other tools like this like auctiva for instance are always after your description as you scroll down the page. With seller circle your buyer can see your other products as they are scrolling down the description.
Customer service:
Always offer the best customer service you can by answering question's straight away,please dont give your customers any straight to the point answers give them detailed explanations as though you really care and want their interests. This goes a long way for repeat business because you can be successfull with what you know so far by dropshipping but your repeat business is going to make it even more successfull. definitly no yes and no replies. Always, Always send a thank you note asap after the purchase and follow up later on even long after the purchase,you may find that will make them take another look at your store and buy again. There you go repeat business. offer repeat customers small discounts,or you can do a partial refund through paypal and put a thank you in the note for repeat business. Even something like 50 cents will mean alot to your buyer and go a long way. So with that and bigcrumbs combined they are getting an absolute superb deal and will keep coming back. once you have repeat business customers again your competition is slammed out the window. Just treat them like your friend
Bulk tip:
a couple of years into my dropshipping I felt a little bored of offering the same product. I thought and thought of what I could do. I came up with a solution to dropship wholesale bulk lots. Now there is good money in this but what ever you do ,talk to your chosen wholesale company first and find out exactly how much product they have in stock and work out a deal with them for cheaper product for buying in bulk then go to ebay and list for a week in the wholesale bulk lots category. The best deal I ever done was sell a lot of 10,000 adult dvds on a new zealand auction site zillion.co.nz .I sold to a man who was starting up his own brick and mortar store. from what I can remember I payed 39 cents for each dvd and he payed me 1 dollar. Even after the shipping costs I had huge profits and I think the maximum value fee was $100 from zillion so I still made around 5000 dollars in one sale. The dvd wholesaler is still around today and is on the wholesale list which you are able to purchase through paypal on the home page.
Descriptions:
Do not use the same descriptions as what you will see from the dropshipper,because again thats what everybody else is doing. Use the same thing but make sure to vary it and make it sound like the most fantastic product they can get for their money. Think about what a buyer would ask about it and try and answer their questions so they wont even have to ask. make sure you sound like you know everything about the product.
Powerseller:
You obviously know if you have the powerseller logo next to your name you are going to sell more. This is an idea you may take up along with selling your products. sell ebooks. You can buy ebooks on ebay which have resale rights and you can pretty much buy them cheap and in bulk. I know there is a seller at the moment selling 1 million ebooks in 1 package. Just buy the books, spliit all of the good ones up and list them in your store for a very cheap price. Information products are the hottest selling thing on the internet at any given time. Just make sure you make a little profit here so they sell well. All it takes is 300 sales within a 3 month period to get powerseller status on a minimum level,not 300 feedbacks, sales! Ebooks will sale like hotcakes and remember the keyword rules when applying this also. Search in ebay "resell rights" and you will come up with many ebooks and packages to choose from.
The last thing is about exposure. I'd like you to go through the everything else> totally bizarre category of ebay and take a look at some listings like 1 paperclip,empty coke cans and empty chip packets for sale. I'd advise you to do a couple of these each week because its the most viewed category in ebay.Dont worry about using your keywords because this is a category search.Do your own empty chip packet or something unique in auction style starting a 1 cent for a 10 day listing or something like that,I guarantee youll get over 3000 hits for each listing.Good thing right? Yes..Because your going to have the seller circle floating gallery as they scroll down your description.Offer an amazing mystery free gift with the purchase. Most sellers free gift is the buyers money back because these auctions get very high alot of the time. youll find you'll end up on ebay pulse,so you will get even more exposure.sellers dont do this type of listing for money they do it for exposure to their other listings only.
So ultimately this has been about using keywords wisely in title variations of your product. And exposure. Please do apply it because it works.
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